Did you know that Subaru and its retailers have donated over $250 million to charities through their annual Share The Love event? This revolutionary approach to giving back transforms the simple act of buying or leasing a Subaru vehicle into a powerful force for change—helping communities thrive across America. In this article, you’ll discover why Subaru Share The Love stands out, how it works, and how you can be part of something truly impactful just by choosing your next car.

Startling Facts Behind Subaru Share The Love Event

"Over $250 million has been donated to charities since the Subaru Share The Love event began." — Subaru of America

The Subaru Share The Love event is not just another automaker promotion. Since its inception in 2008, this campaign by Subaru of America has redefined what it means for a car company to give back. Subaru is now recognized as the largest automotive donor during the holiday season, and the annual Subaru Share The Love event continues to raise the bar for social responsibility in the industry. With each new Subaru purchased or leased through participating retailers, buyers directly fuel vital contributions to national and hometown charities—demonstrating that the Subaru love event is about more than cars; it's about community transformation.

By collaborating with renowned organizations like Meals on Wheels America, the National Park Foundation, Make-A-Wish, and the ASPCA, Subaru amplifies its commitment to causes that matter most. This isn’t just a catchy slogan—Subaru Share The Love delivers tangible support to programs fighting hunger, protecting the environment, championing education, defending animal welfare, and improving health. Every Subaru vehicle sold during the share the love event means another $250 to charity, and that adds up to millions each year, proving that when you choose Subaru, you’re driving widespread change.

What You’ll Learn About Subaru Share The Love

• How the Subaru Share The Love event operates and benefits communities

• Which national and hometown charities are supported

• Ways you can get involved and maximize your impact

• Real stories from people and organizations who have benefited

Breaking Down the Subaru Share The Love Program

What is Subaru Share the Love?

At its core, Subaru Share The Love is an annual holiday fundraising initiative where Subaru of America and its retailers donate $250 to charity for every new Subaru vehicle sold or leased during the event period. The Share The Love event is designed to make every car sold a catalyst for positive change. Unlike many automotive campaigns, Subaru empowers customers choosing their own impact—each buyer can select from four national charities or a local hometown charity close to their hearts, helping to distribute much-needed support across a spectrum of critical causes.

As the largest automotive donor in the U.S. during the holiday season, Subaru and its retailers have created a movement that is as transparent as it is effective. This isn’t just a momentary act of marketing; the Share The Love event is embedded in Subaru’s culture of giving back year after year. By supporting causes such as Meals on Wheels America, National Park Foundation, Make-A-Wish, and the ASPCA, along with hundreds of hometown charities, Subaru is breaking records not just in dollars donated, but in lives touched and communities improved nationwide.

How Subaru Share The Love Event Works

The mechanics behind the Subaru Share The Love Event are beautifully simple yet incredibly impactful. When you buy or lease a new Subaru vehicle at a participating retailer during the event window (usually from late November through early January), Subaru of America donates $250 in your name to a charity you select from a curated list. Customers often face the joyful dilemma of choosing between four national charities—each representing key pillars of the Subaru Love Promise—or directing their donation towards a qualifying hometown charity for a more local impact.

This transparent process is one of the reasons Subaru Share The Love has earned such a trusted place among holiday campaigns. Dealerships across the nation participate, facilitating countless opportunities for customers to give back while making an important purchase. The $250 donation is made regardless of sale price or model, and the program is so robust that it’s become the largest recurring holiday giving campaign among car companies in the United States.

Who Benefits from the Subaru Share The Love Event?

National Charities Spotlight

• Meals on Wheels

• National Park Foundation

• Make-A-Wish

• ASPCA

Subaru’s partnerships with national charities mean each share the love event season, these renowned organizations receive significant funding—enabling work that changes and even saves lives. Meals on Wheels helps combat senior hunger and isolation across all 50 states. Make-A-Wish grants transformative wishes to children living with critical illness, while the ASPCA fights cruelty to animals and supports lifesaving adoption programs nationwide. By supporting the National Park Foundation, Subaru ensures the preservation and protection of our most treasured natural spaces, showing that every vehicle sold propels initiatives for national parks, wildlife, and future generations.

With Subaru’s continued annual support, these national charities—plus select local charities—are able to plan, expand, and innovate. Subaru of America stands out as an automotive donor making a measurable difference, where customers know their choices have direct, national-level effects.

Hometown Charities: Local Impact

Beyond national reach, the Subaru Share The Love event invests in hometown charities—local nonprofits handpicked by each participating retailer to address region-specific needs. Whether it’s food banks, animal shelters, community centers, or educational programs, these organizations become temporary beneficiaries during the love event. This dual focus means the campaign fosters positive change nationwide while also ensuring no community gets overlooked.

For many Subaru retailers, personal relationships with hometown charities add a layer of passion and visibility to the giving process. Dealerships organize events, volunteer days, and media spotlights, helping both new car buyers and locals see the impact of every dollar. From scholarships and food drives to health clinics and animal rescue operations, millions in donations have kept grassroots operations running and growing—proving that Subaru’s love event is a powerful lever for community-led transformation.

Subaru Share The Love and National Park Foundation

Conservation and environmental stewardship are hallmarks of Subaru’s corporate responsibility. Through their partnership with the National Park Foundation during the share the love event, Subaru amplifies donations and awareness for projects protecting our national parks. These funds support trail preservation, wildlife habitat restoration, and education initiatives aimed at future park stewardship. Subaru is the largest corporate supporter of the National Park Foundation, ensuring the wild beauty and history of America’s parks are preserved for generations.

Subaru’s commitment extends beyond event donations—many Subaru retailers host cleanup days, plant native trees, and offer vehicles for park use. This hands-on, ongoing involvement cements Subaru’s reputation not just as a car company, but as a critical ally to national parks across the country.

The Five Subaru Love Promise Pillars

• Health

• Education

• Environment

• Community

• Animal Welfare

The Subaru Love Promise Pillars are the foundational values driving every share the love event. Each pillar—health, education, environment, community, and animal welfare—aligns with the core missions of the event’s national and hometown charities. By tying every aspect of the program to these five initiatives, Subaru and its retailers ensure donations meet a broad spectrum of pressing societal needs.

For example, when you choose Meals on Wheels America as your recipient, you join Subaru in advancing health and community: delivering hot meals and a friendly face to seniors in need. Choosing the National Park Foundation promotes environmental protection; supporting Make-A-Wish brings hope and healing to children facing critical illness; and selecting the ASPCA means championing animal welfare across the country. Each test drive, purchase, or lease during the love event sets these pillars into action in real, measurable ways.

Why Subaru Share The Love Stands Out Among Love Event Campaigns

"No other automaker’s holiday campaign has matched the breadth or impact of the Subaru Share The Love event."

• Transparent donation process

• Long-term support for recurring partners

• Opportunities for customer participation

Among all holiday automotive campaigns, Subaru’s Share The Love stands apart. The transparency of its donation process—customers know where every dollar goes—means buyers can trust they’re making a real difference. Subaru’s long-term commitment to recurring partners, some for a full decade or more, creates stability for innovative, large-scale projects that require steady support.

Perhaps the most unique aspect is customer participation. Buyers don’t just passively contribute; they actively select their preferred cause, making the love event a personalized giving experience. This model boosts customer satisfaction, inspires brand loyalty, and most importantly, drives direct, positive outcomes in the community. It’s proof that when a car company puts people first, extraordinary things happen.

Timeline: How Long is the Subaru Share the Love Event?

The Subaru Share The Love Event usually runs from mid-to-late November through the first week of January. This carefully chosen window coincides with the holiday season, a time when charitable giving is top of mind for many American families. Over these six-to-eight weeks, Subaru retailers across the country join forces to maximize the campaign’s social impact. Every qualifying sale or lease during this period automatically triggers a donation, making it easy to link a new Subaru acquisition with meaningful giving.

The limited timeline creates a sense of urgency and encourages customers to act, knowing their participation directly supports some of the nation’s most influential charities right when they need it most. Whether you’re upgrading to the latest Subaru Outback or introducing your family to their first Forester, your purchase matters most during the love event.

Subaru Share The Love Success Stories

Year after year, Subaru and its retailers share heartwarming testimonials that reveal the true depth of their impact. Meals on Wheels recipients who can stay in their homes thanks to meal deliveries and companionship. Park rangers with resources to protect fragile wildlife for future generations. Families celebrating critical wish grants for their children. Animal welfare volunteers who save countless lives each season. Each story is a living testament to how the Subaru Share The Love event goes beyond marketing and becomes a source of hope and real change.

Thousands of individuals have felt the love event difference at pivotal moments in their lives thanks to the generosity of Subaru, its retailers, and its customers. Whether it’s a rescued pet, a hot meal, a national park hike, or a child’s dream come true, these experiences embody what the Subaru love event is all about—driving good deeds, one car at a time.

People Also Ask

What is Subaru Share the Love?

The Subaru Share The Love event is an annual philanthropic initiative by Subaru of America and its retailers, where $250 is donated to selected national or hometown charities for every new Subaru purchased or leased during a designated holiday period. The program amplifies each purchase into a force for social good, supporting critical causes like the environment, animal welfare, health, education, and local communities.

What are the 5 Subaru love promise?

Subaru’s Love Promise Pillars are: Health, Education, Environment, Community, and Animal Welfare. Each charity partner and event beneficiary aligns with one or more of these pillars, ensuring that Subaru’s giving supports a broad range of needs across America’s diverse communities.

How long is the Subaru Share the Love event?

The event typically lasts from late November to early January, covering the holiday season. During this timeline, every new vehicle sale or lease at participating retailers results in a $250 charitable donation by Subaru.

What is Subaru's current slogan?

Subaru’s current slogan, “Love. It’s what makes a Subaru, a Subaru.” perfectly captures the brand’s commitment to giving back, especially through the Share The Love event, where every purchase demonstrates that love in action.

Frequently Asked Questions about Subaru Share The Love

• Can I designate the charity my donation supports through Subaru share the love?
  Yes! When you buy or lease a new Subaru vehicle during the event at a participating retailer, you can choose to direct your donation to one of four national partner charities or a local hometown charity selected by the dealership.

• Is Subaru share the love available for used vehicles?
  Unfortunately, only purchases or leases of new Subaru vehicles qualify for the $250 donation; used vehicles are not eligible for this particular event.

• Do all Subaru dealerships participate in the share the love event?
  The vast majority of Subaru retailers across the United States participate, but it’s best to confirm with your local retailer before making your purchase to ensure your donation is counted.

Take the Next Step: Experience Subaru Share The Love

Ready to make your new Subaru purchase count for more? Book your test drive on my calendar now and unlock the chance to drive positive change with Subaru Share The Love today!

With Subaru Share The Love, driving home a Subaru means driving a movement—join in and make a difference, one mile at a time.